Colors – Caster

Colors

Primary colors

The primary color palette represents the fundamental visual identity of the brand.

It is used in all key applications – from the logotype, through digital and print materials, to the brand environment.
The primary colors define the overall tone of communication and ensure unity and consistency.

Warning

The defined colors must not be altered in any way in terms of HEX code.

It is forbidden to create custom shades, gradients, or tinting.

Colors specified in RGB/HEX and colors for print (CMYK, Pantone) may visually differ depending on the technology used, the type of paper, and the print settings.

To ensure the correct result, it is recommended to always carry out test prints and their approval for the first print runs, in order to verify that the color settings correspond to the brand’s visual identity.

Jíl

#FDEBE9

Sušená meruňka

#BC6125

Uhlí

#110E0A

Jíl

rgb(253, 235, 233)

Sušená meruňka

rgb(188, 97, 37)

Uhlí

rgb(17, 14, 10)

Jíl

0%, 11%, 7%, 0%

Sušená meruňka

21%, 67%, 93%, 10%

Uhlí

78%, 71%, 64%, 91%

Jíl

N/A

Sušená meruňka

N/A

Uhlí

N/A

Jíl

N/A

Sušená meruňka

N/A

Uhlí

N/A

Jíl

N/A

Sušená meruňka

N/A

Uhlí

N/A

Jíl

N/A

Sušená meruňka

N/A

Uhlí

N/A

Complementary colors

The complementary palette expands the possibilities of the brand’s visual communication.

It is used primarily in illustrations, charts, infographics, complementary areas, and details.

It serves as a contrasting and variable element that enriches the visual system without disrupting the brand’s identity.

Warning

Complementary colors must never overshadow the role of the primary colors.
Their use is allowed only as a supporting element that enriches visual communication.

Replacing or completely excluding the primary colors is permitted only if their use would disrupt the overall layout or negatively affect the visual impression of the final medium – this step must always be approved by the identity designer and properly justified.

Colors specified in RGB/HEX and colors for print (CMYK, Pantone) may visually differ depending on the technology used, the type of paper, and the print settings.

Slunečnice

#E5C84D

Meruňka

#E6A072

Šalvěj

#AEBF9B

Levandule

#BBA9E2

Švestka

#96CCE6

Borůvka

#4B5D9D

Slunečnice

rgb(229, 200, 77)

Meruňka

rgb(230, 160, 114)

Šalvěj

rgb(174, 191, 155)

Levandule

rgb(187, 169, 226)

Švestka

rgb(150, 204, 230)

Borůvka

rgb(75, 93, 157)

Slunečnice

13%, 18%, 78%, 01%

Meruňka

8%, 44%, 57%, 01%

Šalvěj

38%, 15%, 45%, 1%

Levandule

31%, 37%, 0%, 0%

Švestka

45%, 06%, 07%, 0%

Borůvka

80%, 65%, 09%, 0%

Slunečnice

N/A

Meruňka

N/A

Šalvěj

N/A

Levandule

N/A

Švestka

N/A

Borůvka

N/A

Slunečnice

N/A

Meruňka

N/A

Šalvěj

N/A

Levandule

N/A

Švestka

N/A

Borůvka

N/A

Slunečnice

N/A

Meruňka

N/A

Šalvěj

N/A

Levandule

N/A

Švestka

N/A

Borůvka

N/A

Slunečnice

N/A

Meruňka

N/A

Šalvěj

N/A

Levandule

N/A

Švestka

N/A

Borůvka

N/A

Light complementary palette

The colors from this palette are used exclusively for backgrounds and correspond to 25% shades of the colors from the primary or complementary color palette.

Warning

Colors specified in RGB/HEX and colors for print (CMYK, Pantone) may visually differ depending on the technology used, the type of paper, and the print settings.

Slunečnice

#F8F1D5

Meruňka

#F9E7DD

Šalvěj

#EBEFE6

Levandule

#EEE9F8

Švestka

#E6F2F9

Borůvka

#D2D6E6

Sušená meruňka

#EFD7CA

Slunečnice

rgb(248, 241, 213)

Meruňka

rgb(249, 231, 221)

Šalvěj

rgb(235, 239, 230)

Levandule

rgb(238, 233, 248)

Švestka

rgb(230, 242, 249)

Borůvka

rgb(210, 214, 230)

Sušená meruňka

rgb(239, 215, 202)

Slunečnice

04%, 04%, 21%, 0%

Meruňka

02%, 12%, 13%, 0%

Šalvěj

10%, 04%, 12%, 0%

Levandule

07%, 10%, 0%, 0%

Švestka

12%, 02%, 02%, 0%

Borůvka

20%, 14%, 05%, 0%

Sušená meruňka

07%, 18%, 20%, 0%

Slunečnice

N/A

Meruňka

N/A

Šalvěj

N/A

Levandule

N/A

Švestka

N/A

Borůvka

N/A

Sušená meruňka

N/A

Slunečnice

N/A

Meruňka

N/A

Šalvěj

N/A

Levandule

N/A

Švestka

N/A

Borůvka

N/A

Sušená meruňka

N/A

Slunečnice

N/A

Meruňka

N/A

Šalvěj

N/A

Levandule

N/A

Švestka

N/A

Borůvka

N/A

Sušená meruňka

N/A

Slunečnice

N/A

Meruňka

N/A

Šalvěj

N/A

Levandule

N/A

Švestka

N/A

Borůvka

N/A

Sušená meruňka

N/A

Neutral colors

They include several shades within the black-to-gray spectrum, derived from the Coal color. These colors are intended primarily for texts, supplementary graphic elements (e.g., dividing lines), and other functional uses. Their role is purely supportive – they must never disrupt the color layout of the medium or compete with the primary colors.

Note

With the neutral palette, it is possible to work subtly (e.g., within UI components), but always in a way that does not disrupt the overall color system of the brand.

Colors specified in RGB/HEX and colors for print (CMYK, Pantone) may visually differ depending on the technology used, the type of paper, and the print settings.

Primární texty

#110e0a

Sekundární texty

#585653

Dělicí linky

#a09f9d

Neutrální prvky

#dbdbda

Primární texty

rgb(17, 14, 10)

Sekundární texty

rgb(88, 86, 83)

Dělicí linky

rgb(160, 159, 157)

Neutrální prvky

rgb(219, 219, 218)

Primární texty

78%, 71%, 64%, 91%

Sekundární texty

58%, 49%, 51%, 43%

Dělicí linky

39%, 30%, 32%, 10%

Neutrální prvky

17%, 12%, 14%, 0%

Contrast control

Check the contrast between foreground and background colours to ensure that text, headings and buttons are legible according to accessibility standards.

Text color

Background color

Resulting contrast

21.00 Small text

Less than 18pt or 14pt bold

AAA

Large text

At least 18pt or 14pt bold

AAA

UI components

Graphical objects and UI components

Explore this color combination on color.review or coolors.co

Color modes

Color modes (HEX, RGB, CMYK, Pantone, RAL, NCS) represent different color definition systems used in various media and technologies. The table below explains their usage for proper logo display on screens, in print, or physical materials.

Color Mode	What is it?	Usage
HEX	RGB Equivalent (hexadecimal)	WEBHTMLCSS
RGB	Color Space of Screens RGB	WEBHTMLCSS
CMYK	Color Space for Printers CMYK	PRINT
Pantone	Direct Mixed Colors Pantone for printing	PRINT
RAL	Color matching system RAL for physical objects	INDUSTRIAL
NCS	Natural Color System NCS based on human perception	INDUSTRIALDESIGN

Colors

On this page

Primary colors

Complementary colors

Light complementary palette

Neutral colors

Contrast control

Text color

Background color

Resulting contrast

21.00

Small text

Large text

UI components

Color modes

Color Mode

What is it?

Usage