Graphic style – Caster

Graphic style

Geometric shapes

The graphic style is composed of geometric shapes, such as squares, ovals, triangles, and other basic forms. A graphic element is created by their overlapping, thereby forming new, visually interesting shapes that enrich the brand environment.

Note

Outlining – Each graphic element must be closed on all sides in order to create an abstraction of the filled space.
The maximum exception is leaving out one side, which may remain open.

Usage – Objects cannot be used independently. They must always function as a subtle complement to the medium, serving to visually unify the composition – for example, as an alternative to a photograph.

Coloring – When using complementary colors, each object must work with one of the six defined colors, applied in succession.

There should never be an illogical overlapping of contrasting colors (e.g., a yellow triangle directly with a dark blue oval).

Lines

The system of lines is composed of a single line, which is bent twice at a right angle in the same direction.

The lines are used primarily as a graphic accompaniment for textual messages (see example on the right).

Warning

The lines must never be used on their own – they must always accompany a textual message.

The lines must not blend with the background (color or photograph).

In the case of use on a photograph, it is necessary to first apply a dark transparent layer, and only then place the line.

Objects for download